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Customers Feedback

I have been a pre-sales professional for 20 years and managed several teams at enterprise software companies large and small.

MD Zahidul

I've read the book and seen the live training several times. Peter Cohan made a real and lasting difference in the way our company demos software

Nazmul Hossain

Peter's book is great, and his live training sessions are even better! I'm inviting him back for a 3rd training for my pre-sale team and couldn't be happier with the methodology and approach


I think we have all sat through software demos, which were extremely boring, poorly planned or appeared to be meant for another audience.

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